Video courtesy of Mongomery Martin Contractors
Well folks, we did it. Last Friday, in the blistering Memphis heat we broke ground on WISEACRE 2. We achieved a benchmark that has been the better part of 2 years in the making. We did it in front of a small group of business partners, city officials, employees, and family members. One small step for man, one giant leap….nevermind. Don't worry, we still made it weird. If you feel left out just wait for the grand opening. Less pageantry, more party.
Davin and Kellan had no idea where this journey was going to lead them at the beginning--worst case scenario would be their friends and family would still drink their beer, maybe. We’ve enjoyed success at our Broad Avenue location, so much so that our 10-year plan was blown out of the water in 3. To say that this is more than anyone could have imagined is an understatement. It’s one thing to draw up plans and figures on paper. It’s another thing entirely to see these dreams come to life.
Craft beer has flourished around the idea that bigger is not always better. As we grow we strive to maintain this bizarre gumbo of thoughts and feelings we call “culture”. A question that continues to come up at our all-staff meetings is “are we still having fun?” It may seem silly but it’s incredibly important to who we are as a company to keep asking ourselves that. Many of our employees work long hours in uncomfortable conditions. Often it seems like there are never enough hours in the day to get it all done. We make sacrifices because when you’re doing it right, work doesn’t really feel like work.
It may come off as trite to thank everyone (especially you reading this now) but we really mean it. To every bar, restaurant, liquor store, concert hall, grocery store, and countless other establishments that have given us a chance. To our distributors, for all the backbreaking work they have done in the name of WISEACRE. To the city of Memphis, for her unwavering support and without which we would never have been able to get off the ground. To the significant others of our employees who have been patient through early mornings, late nights, and everything in between. From the bottom of our hearts we thank you.
Some frequently asked questions:
-Are you keeping Broad Ave?
Yep! While WISEACRE 2 (located on the corner of BB King and Butler) will be our full-time production brewery, we will still keep our original location to continue making specialty beers. More info to come.
-When are you expecting to have the new location open?
Great question! With all the moving parts and pieces involved it’s safe to say by the fall of 2020, and if it’s sooner than that even better.
-Are you going to start selling in ______ (insert city/state/country)??
As we open a brewery that makes more beer there’s a good chance we’ll be selling it in more markets. Follow us on social media for announcements.
-When are y’all gonna make my favorite beer again?
Yes.
We love you, talk to you soon!