From deep within the earth’s crust, the finest drinking water on planet earth springs forth to Memphis. This unique aquifer supplies WISEACRE with the most necessary of ingredients for the production of crisp, light-colored lager. The rains that fell to earth 3000 years ago are filtered very slowly through hundreds of feet of fine grain sand, culminating in a huge underground lake filled with 57 trillion gallons of virtually mineral free water. With this prestigious water reserve, we supply Memphis with Sands, our one-of-a-kind Lager. Beauteous in its simplicity, it is very low in bitterness and full of delicious flavors of bread and crackery malt.
The world’s history of beer has much to do with water chemistry: gypsum in the water of Burton-Upon-Trent potentiate hops, calcium carbonate in Ireland softens the harshness of roasted barley in stouts, and the soft water or Bavaria (Germany & Czech Republic) is fantastic for lagers. In Memphis, we have the softest water in the United States from the Memphis sand aquifer and the Artesian well it forms.
Cans are the best method for delivering the best tasting beer to you. Recent breakthroughs in canning liners have eliminated the oxidation of aluminum into beer.